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This web site hooked-in.com had the following on the site, "Hooked-in is the fun and easy way to your share fishing photos, fishing videos, and fish stories." Our analyzers noticed that the website said " Youll find hundreds of fishing reports organized by species." The Website also said " With it, you get your own personalized fishing report. Hooked-in has a huge collection of custom fishing reports categorized in just about every way imaginable. Yeah, we went a little overboard on this. To join the the conversation." The website's header had fishing as the most important optimized keyword. It is followed by fishing, fish stories, and fishing website which isn't as ranked as highly as fishing. The next words hooked-in.com used was fishing report. fishing reports was included but will not be seen by web engines.